Smartwatch Behavioural Intention, The impact of health and Social image on smartwatch adoption Mufida Sekardhani, Hera Rachmahani
Entrepreneurship Business Creation
Binus Business School Undergraduate Program
Bina Nusantara University
Abstract
Nowadays, smartwatch is one of wearable device used in the society. It is perceived as product that have several functions for the owner such as technology, fashion accessory, and healthcare assistant. This paper will focus on the smartwatch as healthcare assistant and social image that influence user^s perceived usefulness and their behavioural intention to purchase smartwatch. This study used the methods of component-based partial least squares (PLS) and structural equation modelling (SEM) to assess the research model. To measure the proposed constructs, questionnaire items were adapted from relevant previous studies using 7 Likert of scale. The results show that regarding to healthcare functions, the smartwatch is mostly utilized to measure calories burnt and the heart rate, to detect fall and emergencies, and to help wake the customer up at the best time. This suggests that the smartwatch may be viewed as a health monitoring system to motivate them to perform more exercise through the collection of personal data. This result, suggest a significant impact of the healthology construct on perceived usefulness, which means that customers in Indonesia perceive the smartwatch^s usefulness in terms of its functionality as a health-care assistant
Keywords: Smartwatch, health, social image, technology adoption