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The Variabel Effects of Dynamic Capabilities on Sustainability Performance and Mediating Effect Sustained Competitive Advantage: Case Budget Hotels at Surakarta
Tri Wiyana (a*), Farida Jasfar (b), Sarfilianty Anggiani (c), Harjanto Prabowo (d)

a) Faculty of Economics and Communication, Hotel Management Department, Bina Nusantara University, Jl. KH. Syahdan 9 Jakarta, Indonesia 11480, triwiyana[at]binus.edu*
b) Management Department, Faculty of Economic and Business, Trisakti University, Jakarta, Indonesia 11440
c) Management Department, Faculty of Economic and Business, Trisakti University, Jakarta, Indonesia 11440
d) Management Department, BINUS Business School Undergraduate Program, Bina Nusantara University, Jakarta, Indonesia 11480


Abstract

This empirical study examines the importance of dynamic capabilities, which is a research area, and develops according to the dynamic and rapidly changing business environment. This has attracted the attention of researchers and is an area that is being studied further to understand its implications for the budget hotel industry. This study aims to explore the dynamic capabilities approach from a resource-based view over the years and how the hospitality industry can survive in a dynamically changing environment. This research design uses applied research which is directed to solve specific problems at the time the research is conducted. This explanatory research activity is used to find and limit research problems so that they are applicable and researchable. The analysis used is to examine the structure of the equation model (SEM) by confirming 54 hotel organizations that have gone through the adjustment process in the Surakarta City area, Central Java. The author finds that dynamic capabilities have explanatory power affecting sustained competitive advantage. This requires the ability to provide timely service, use the right cost, ease of access, appropriate tariff variations, server proficiency, and service quality assurance. On the other hand, dynamic capabilities do not have a direct impact on sustainability performance (finance, profit, growth). In addition, dynamic capabilities indirectly affect sustainability performance (finance, profit, growth), which is better through sustained competitive advantage. It can be concluded that the budget type of hotel organization is looking for a strategy to improve organizational and individual capabilities, understand the environmental conditions of sustained competitive advantage that continue to change dynamically, to achieve sustainable performance.

Keywords: Dynamic Capabilities, Sustained Competitve Advantage, Sustainability Performance

Topic: Education

Plain Format | Corresponding Author (Tri Wiyana)

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