Pineapple farmer corporation development strategy in Central Lampung district, Indonesia N R Ahmadi1), M Mardiharini1), C Indrawanto1)
1)Indonesian Agency for Agricultural Research and Development, Ministry of Agriculture, Jln. Tentara Pelajar No.10, Bogor, West Java, Indonesia.
Abstract
Central Lampung is a pineapple production center that supplies fresh pineapples for national demand. Sub-optimal production and marketing, which are still controlled by middlemen, are the main problems in pineapple developments. The research aims to identify the potential and need for innovation, and to formulate a strategy for developing pineapple based on farmer corporations. The research was conducted from September to October 2020 in Punggur Sub District. Data collection was carried out through Focus Group Discussion (FGD) and in-depth interviews with local champions. The SWOT approach as well as IFE and EFE analysis have been used to determine the best strategy. The results showed that farmers used the Queen variety from 1970, so that the quality production decreased. The innovations needed are mainly related to cultivation (irrigation, crop rotation, control of pests). The existence of Farmer-Owned Enterprises in collaboration with BUMDES has the potential to be reactivated into a farmer corporation. The IFE and EFE analysis show that the strategy that needs to be taken is the development strategy (SO strategy). Policies that need to be followed are increasing: the role and skills of extension workers- and the role of farmers group or corporation in pineapple production and marketing.
Keywords: Central Lampung district, farmers corporate, pineapple, strategy
Topic: Sustainable Agriculture and Rural Development
