The Role of Cooperatives in Marketing Arabica Coffee (Case Study of Benteng Alla Farmers^ Cooperative in Benteng Alla Utara Village ) Nurbaya Busthanul*, Idris Summase, Tamzil Ibrahim, Rusli M. Rukka, Abdul Rahim, Heliawati
Agribusiness Study Program, Department of Agricultural Socio-Economics, Faculty of Agriculture, Hasanuddin University, Makassar
*n.busthanul0963[at]gmail.com
Abstract
Cooperatives are a product of the government^s efforts to improve the national economy. The agricultural sector is the backbone of the national economy, so that if the cooperative in the agricultural sector functions properly, it will greatly assist in improving the national economy. The purpose of this study was to analyze the role of the Cooperative Tani Benteng Alla in marketing Arabica coffee, and to analyze the development strategy of the Cooperative Tani Benteng Alla in marketing Arabica coffee . The analysis technique used is the SWOT analysis . The results of this study indicate that the Benteng Alla farmer cooperative is not only used as a place for members to gather but a place where they can get experience and knowledge about the activities carried out by the cooperative, and cooperatives will also build farmers and rural communities who have superior human resource quality which includes increasing skills and skills (business and organization), knowledge, and developing the entrepreneurial spirit of the farmers themselves.
Keywords: Farmers^ Cooperative- SWOT Analysis- National Economy
