The Development Strategy of Palm Sugar Business Makkarennu (a*), Ridwan (a), Sam Suriyani
a)Faculty of Forestry, Hasanuddin University, Jl. Perintis Kemerdekaan Km.10 Tamalanrea Makassar, South Sulawesi, Indonesia 90245
*nmakkarennu[at]gmail.com
Abstract
Sugar palm (Arenga pinnata, MERR) is a nontimber forest products (NTFPs) that has economic potential, especially for people who live around the forest. One of the products derived from Arenga pinnata is palm sugar, however, the management of palm sugar business cannot be developed to the maximum because the business model is still done traditional managed. This study aims to analyze internal and external factors in formulating appropriate strategic priorities in the development of palm sugar business in Gantarang Village, Sinjai Tengah District, Sinjai Regency, South Sulawesi. The method used in this study is a combination of SWOT and AHP by describing internal and external factors and then formulating several strategic choices to determine the most appropriate strategy. The results showed that among the four SWOT groups (Strengths (S), Weaknesses (W), Opportunities (O) and Threats (T)) that were the priority for the development of palm sugar business were Strength (S) groups with a value of 12.82 with the most strategy right to apply is the ST2 strategy of increasing cooperation with the government in expanding market networks with a priority value of 0.82
