THE CONTRIBUTION OF COMMUNITY BEHAVIOR ON THE QUALITY OF TOURISM VILLAGE AT TOMOK TOURISM VILLAGE SAMOSIR NORTH SUMATERA Erika Revida- Hadriana Marhaeni Munthe, Sukarman Purba
Universitas Sumatera Utara
Abstract
This research aims to analyze the contribution of community behavior on the quality of tourism village at Tomok tourism village Samosir North Sumatera. The samples of the research were 50 people (head of family) at Tomok tourism village Samosir North Sumatera. The techniques of data collection used research instrument. Data analysis technique used simple regression analysis. The result of the research proved that there was a positive and significant contribution between community behavior on the quality of tourism village at Tomok tourism village Samosir North Sumatera. Of the three indicators of community behavior namely cognitive, affective and psychomotor, psychomotor had a stronger contribution on the quality of tourism village Tomok tourism village Samosir North Sumatera, followed by affective and cognitive. Suggestion of the research was need to increase the quality of community behavior by increasing the quality of the community^s psychomotor, affective, and cognitive about the important of tourism villages so that the quality of tourism village is getting better in Tomok tourism village Samosir North Sumatera.
Keywords: Community Behavior, Tourism Village, and The Quality of Tourism Village
