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Reply from Dr. Lusy Asa Akhrani
2020.11.18 14:36:04
This research looking at panic buying of emergency/disaster phenomena that
are formed from the internal and external conditions of the individual. Panic
buying is defined as shopping behaviour that is driven by fear or concern about
the availability of goods in the future that occurs suddenly and uncontrollably
while still seeking functional benefits from the shopping process but in excessive
amounts or outside of consumer needs (Shadiqi, Hariati, Hasan, I^anah, &
Istiqomah, 2020). Panic buying is also often associated with a lack of
consideration and is the result of a sudden and strong urge, the hallmark of
panic buying is behaviour that is sudden, uncontrolled, occurs to many people,
looks excessive, and caused by worry.
According to Lins and Aquino (2020), Panic buying occurs when there is a
feeling of discomfort that underlies someone in buying more goods than usual.
The purchase of goods more than usual can also be considered as a way to
overcome feelings of uncertainty, and as an action to defend oneself when faced
with a period of crisis and disturbing events (Lins & Aquino, 2020). In line with
(Shou, Xiong & Shen, 2011) that panic buying occurs due to supply disruptions
caused by various reasons, such as natural disasters, labour strikes, terrorist
attacks, and changes in government regulations, etc., thus shaping consumer
behaviour to buy goods. excess supply to avoid future shortages. Panic buying
behaviour is carried out by consumers to shop for goods excessively, not to keep
prices stable, but consumers avoid worries about supply shortages that may
occur in the future when a crisis condition continues (Shadiqi et al., 2020).
In normal situations, a list of goods to be spent serves as a reminder of a list of
items needed, but in an emergency, the individual has the urge to buy in large
quantities and outside of the shopping records that have made because he
positions himself as a victim who needs various materials to survive in a
situation uncertain.
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