Analysis of Panic Buying Behavior from Fear of Covid19 and Citizen Trust Lusy Asa Akhrani (1*), Ilmi Durotun Nasiha (2), Amira Octaviani (3)
(1)(2)(3) Psychology Department, Universitas Brawijaya, Postal Code, Indonesia
Corresponding author^s email: lusyasa[at]ub.ac.id
Abstract
Early in 2020 China, Japan, and dozens of other countries were busy with a terrible and deadly disease outbreak, Novel Coronavirus Diseases (COVID-19) or commonly known as the coronavirus is a virus that attacks the human respiratory system which has characteristics similar to the SARS virus (WHO, 2020). Then, the spread of this virus is very concerned about it because of its very rapid spread through air media or fluids from the respiratory tract (Zhu, 2020). This phenomenon has a significant impact on life globally. Anxiety, panic, and public fear of the virus create a new lifestyle that must be controlled by oneself. The health, economic, educational, political, social, and psychological impacts are felt by all people in all countries. The obvious psychological impact is panic buying, self-control, trust in the government, and fear of COVID19. This study aims to determine the role of fear of COVID19 and citizen trust to panic buying behavior. The research conducted using quantitative correlation methods, involving research respondents with a minimum sample of 536 people. The character of the research response was at least 18 years old and affected by Covid19. Data processing using Multiple regression with the help of SPSS software. The research result shows that panic buying build from fear of COVID and citizen trust. Both fears of covid-17 and citizen trust have a simultaneous role in panic buying. However in the partial role only fear of covid which have a role to panic buying, while citizen trust has not role to panic buying.
Keywords: Citizen Trust, Fear of Covid19, Panic Buying
