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Strategic Optimization of Circular Economy Implementation in Urban Community Waste Management: A SWOT Analysis of TPS 3R Rawasari, Central Jakarta Universitas Negeri Jakarta, Jakarta, Indonesia Abstract Urban community waste management in metropolitan areas continues to face major challenges due to rising waste generation, limited recycling infrastructure, and low public participation in waste segregation. Although the circular economy concept has been promoted through TPS 3R programs in Indonesia, its implementation in densely populated urban communities remains suboptimal because of institutional, technological, and behavioral constraints. This study aims to formulate strategic optimization efforts for implementing a circular economy in urban community waste management at TPS 3R Rawasari, Central Jakarta. The research employed a quantitative descriptive approach, using SWOT analysis and the IFAS and EFAS matrices. Data were collected from 75 respondents, consisting of community members, TPS 3R employees, operational managers, and environmental stakeholders, through questionnaires, interviews, and observations. The results showed that the IFAS score reached 3.18, indicating strong internal capabilities, particularly in community participation, managerial commitment, and waste segregation programs, while the EFAS score of 3.05 reflected significant external opportunities from government circular economy policies, increasing environmental awareness, and collaboration with recycling industries. Based on the SWOT matrix, TPS 3R Rawasari was positioned in Quadrant I (aggressive growth strategy), indicating that strengths should be maximized to capture opportunities. Strategic priorities include strengthening digital-based waste monitoring systems, improving employee technical competencies, expanding community education programs, enhancing partnerships with recycling businesses, and optimizing leadership-driven waste governance. Quantitative findings also indicated that 76% of respondents supported technology-based waste management innovation, and 81% emphasized the need for continuous environmental education. The study implies that institutional strengthening, stakeholder collaboration, and community-based environmental education are essential for optimizing circular economy implementation in urban communal waste management systems. Keywords: Circular economy, SWOT analysis, TPS 3R, urban waste management, sustainability. Topic: Energy and Environmental Physics |
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