HEALTH AND HALAL ASSURANCE FOR IMPORTED PRODUCTS SOLD ONLINE IN INDONESIA Rizka
Faculty of Law
Universitas Muhammadiyah Surakarta
Jl. A.Yani Pabelan Surakarta
Central Java
Abstract
This study will examine the rapid growth of online commerce, which has enabled the entry of imported products-food, beverages, medicines, and cosmetics-that are not halal certified and not guaranteed to be healthy, creating problems for consumers, especially Muslims in Indonesia. Regulations such as Law No. 33/2014 on Halal Product Quality, Government Regulation No. 42/2024, and Minister of Trade Regulation No. 31/2024 mandate halal labeling and certification for imported products, but their implementation on e-commerce platforms remains fragmented. The purpose of this study is to analyze the effectiveness of health and halal product assurance for imported products sold online, identify barriers to registration and supervision in the e-commerce platform ecosystem, and assess the roles of BPJPH, the Ministry of Trade, BPOM, and digital platforms in protecting consumers. Using a normative juridical approach, namely an analysis of the JPH Law, PP 42/2024, and Permendag 31/2024, a literature study method was also used to examine current cases and regulations. The results of the study indicate that imported products should be required to be halal certified. Those who already have a certificate from the country of origin can register with BPJPH. However, if a foreign country does not have a recognition cooperation, then they must undergo full certification in Indonesia. Halal certification for imported products sold online has not been fully complied with- many products still lack halal labels or only carry the label ^non-halal,^ and all goods imported through digital platforms must be halal certified to ensure consumer protection and prevent unfair competition.
