A Phenomenological Study of Halal Tourism in Indonesia and India (Case Studies: Alamendah Village and Kerala) Ina Helena Agustina- Astri Mutia Ekasari- Gina Puspitasari Rochman- Muhammed Rafi- Azhar Assankutty- Sena Hari Kuntoro- Fina Wulansari Yuniar-Hairani Harahap
UNISBA- MES KALADI COLLEGE
Abstract
Halal tourism presents a significant appeal to the global tourism market. It is a rapidly growing market segment, not only in Muslim-majority countries but also globally. Indonesia, as a nation with diverse tourism potential and a Muslim-majority population, has prioritized halal tourism. Evidence of this commitment includes the issuance of several regulations related to both halal products and halal tourism. Specifically, Alamendah Village has been designated for halal tourism based on Bandung Regency Local Regulation No. 6 of 2020 concerning halal tourism.In contrast, Kerala, a state in India, has a Muslim population of 30%. The growth of the Muslim population in Kerala is deeply connected to historical ties stemming from its geographical proximity to Saudi Arabia. However, due to the minority status of its Muslim population, the concept of halal has not yet received significant attention in this region.The objective of this research is to describe the phenomenon of halal tourism in Alamendah Village, Indonesia, and in Kerala, India. This study employs a qualitative data approach through the following stages: (1) understanding emerging phenomena, (2) exploring the observed phenomena, (3) formulating the interrelationships between phenomena, (4) interpreting the emerging interconnections between phenomena, and (5) establishing research findings. After completing these data processing stages, the study^s findings will articulate the similarities and differences in the phenomena observed in both countries. These findings can provide new knowledge regarding halal tourism in both Indonesia and India
