Improving the Competitiveness of Food Products by MSMEs through Halal Certification Training in Cisaranten Kulon Village, Bandung City Nopi Hernawati, Dewi Rahmi, Nurhayati, Tiara Mustikasari
Universitas Islam Bandung
Abstract
As the OIC member country with the highest GDP and the largest Muslim population in the world, Indonesia has enormous potential to become a global supplier of halal products. However, according to a report by the Ministry of Finance (2024), out of 65 million MSMEs in Indonesia, only 3% have halal certification. Challenges in obtaining halal certification include low literacy about halal certification, certification costs, and complex processes. These issues are closely related to the level of knowledge, skills, and capabilities of SME operators. This community service activity aims to enhance social inclusion and the sustainability of SME businesses in Cisaranten Kulon Village, Bandung City, West Java Province, through halal certification training. The community service is implemented in three main phases: coordination and socialization, halal certification training, and monitoring and evaluation, accompanied by participant guidance. A total of 33 participants attended the training, with 80% showing an increase in knowledge about halal concepts and the process of obtaining halal certification. Evaluation results indicate that 45% of participants successfully obtained halal certification and applied the halal logo on their product packaging. The implementation of this halal certification assistance and guidance program is expected to increase consumer confidence, provide assurance and certainty regarding the halal status of products, expand product distribution networks, add value to products, enhance marketing capabilities, and provide opportunities to access the global halal market in building a sustainable Islamic economic ecosystem, particularly at the Nisa House SME in Cisaranten Kulon Village, Bandung City.
Keywords: MSMEs, Halal Certification training, Community Empowerment
Topic: Economic Welfare in Terms of Islamic Perspective
