The Role of Higher Education, Halal Lifestyle Literacy and the Progress of the Indonesian Halal Industry Lina Jamilah, Arif Firmansyah, Eva Fauziah
Universitas Islam Bandung
Abstract
The halal industry in Indonesia has great potential to grow into one of the leading sectors in the national and global economy. However, this growth requires support from various parties, including universities as centers of knowledge development and agents of social change. This article discusses the strategic role of universities in encouraging the progress of the halal industry through strengthening halal lifestyle literacy among the public, especially the younger generation. Halal lifestyle literacy not only includes aspects of halal product consumption, but also covers broader dimensions such as ethical values, poverty alleviation, environmental sustainability, and the application of sharia principles in everyday life.
Higher education institutions contribute through curriculum development, applied research, innovation in halal science and technology, and community service programs. These efforts aim to increase public awareness, shape consumer behavior, and produce competent human resources in the halal sector. Moreover, universities serve as bridges between theory and practice, enabling collaboration with industry to develop halal products and services that meet both domestic and international standards.
Through context analysis and selected case studies, this article asserts that synergy between academia, industry, and government is essential to realize Indonesia^s vision as a global halal hub. Strengthening halal literacy and empowering the younger generation through education are key to sustaining long-term growth and inclusivity in the halal economy.
