Audience Preferences About Leadership Communication Styles of Regional Leaders in Islamic Perspective
Firmansyah , Septiawan Santana K., Ahmad Fadhli, Ridfiazhi Aldreka, Betha Dwi Octaviani

Universitas Islam Bandung

Abstract

The communication style of a local leader plays an important role in carrying out duties in a trustworthy manner and creating harmonious relations between the government and the people, in accordance with Islamic values. This study aims to explore the leadership communication style desired by the audience in an Islamic perspective. The research method used is a quantitative method, with a descriptive approach that describes the typification of leadership communication styles expected by the community to regional leaders. Data collection using a survey method with reference to the concept of leaders with a style of leading in accordance with the needs of the community with a population of West Java residents in five regional divisions with a sampling of 1000 people. Descriptive analysis with the concept of leadership communication and connected with the leadership style in Islamic perspective. The results of the research are in the form of audience preferences for leadership communication styles that need to be owned by leaders in West Java in running the government in the future from an Islamic perspective. The results showed that the expectations of the people of West Java to regional leaders to overcome the problems in the region, and how the communication style of the local government to the community in order to jointly build and develop the West Java region better. In the Islamic perspective, the communication style of leadership that is open, transparent, and opens up space for discussion between the community and the government.

Keywords: Communication Style, Leadership, Regional Leader, Audience, Islamic Perspective

Topic: New Media: Impacts, Benefits, and Barriers