Analysis of MSME Halal Certification Readiness in Pamekasan Regency: Quantification Approach of 11 MUI Halal Assurance Standards
Faizal Amir (a*), Shofiyun Nahidloh (b)

University of Trunojoyo Madura

Abstract

Pamekasan Regency is one of the regencies in Indonesia that 99.01% of the population is Muslim. This shows that the production and availability of halal products are very important to be the main concern due to the strong identity of Islam. This study aims to measure the level of readiness of MSMEs in Pamekasan Regency to carry out halal certification according to MUI standards, considering the potential of Pamekasan Regency as a Muslim region and has many superior MSMEs that are also export-oriented. The sample of MSMEs used as informants are MSMEs that have fairly stable sales and turnover and have been operating for more than 5 years. This study is descriptive quantitative. There are four MSMEs that are the samples of this study, namely MSMEs Kripik Paru Fat, Kopi Jahe Nasa, Deng-Deng Bu Ati and Deng-Deng Bu Ju. Data and information collection was carried out with the help of a questionnaire developed with indicator quantification based on 11 criteria of the MUI Halal Assurance System. The results of the study with the quantification of halal criteria on 4 MSMEs in Pamekasan Regency that do not yet have halal certification, it can be concluded that the Kripik Paru Fat MSME is the MSME that is most ready to be halal certified with a score of 82. Meanwhile, for the other 3 MSMEs, namely the Deng-Deng Bu Ati MSME with a score of 57, the NASA Coffee MSME with a score of 69 and the Deng-Deng Ju MSME with a score of 60, they still need improvements in several criteria to be ready to be certified.

Keywords: Halal Certification Readiness, MSME, MUI Halal Assurance Standards, Pamekasan Regency, Quantification Approach

Topic: Law and Ethics in Terms of Islamic Perspective