Implementation of Business Digitalization through E-Commerce by Business Actors (Jam^iyyah Persis Banjaran)
Asri Suangga, Rini Lestari*, Rudy Hartanto, Andhika Anandya, Edi Sukarmanto, Nazma Nur Annisa, Almira Khayyira Tsarwah

Accounting Study Program, Faculty of Economics and Business Universitas Islam Bandung
Bandung, Indonesia

Abstract

Jam^iyyah PC Persis Banjaran was founded with the vision ^The realization of Al-Jama^ah which has excellence and exemplary implementation of the Al-Qur^an and As-Sunnah in the fields of Education, Da^wah, Social Community and Economics by 2030.^ To realize this vision, one of the areas of social and economic work is to encourage members, congregations and people to develop Islamic business/commerce, so that successful businessmen emerge in their fields. One of the main challenges faced by business actors within the Jam^iyyah Persis Banjaran is the digitalization of businesses in the era of the Fourth Industrial Revolution. Business operators are struggling to adapt and are at risk of being left behind by the rapid advancement of the digital economy. Previously, business operators had received guidance on the use of digital financial applications. This year, it is time for entrepreneurs to be guided toward ^going digital,^ not only in financial record-keeping and reporting but also in all business activities, including operations and marketing. The Community Partnership Program initiated by LPPM Unisba through business digitalization mentoring and training activities, specifically in selling through marketplaces/e-commerce, is expected to provide the best solution to the challenges faced by business operators of Jam^iyyah Persis Banjaran. Through mastery of the marketplace, digital transaction recording, and the application of ethical business practices, small businesses have the opportunity to increase their competitiveness and stand on equal footing with larger businesses. Therefore, every small step toward digitalization is a significant investment in the future of a more sustainable.

Keywords: Online Selling, Business Digitalization, Business Actors of PC Persis.

Topic: Economic Welfare in Terms of Islamic Perspective