Using Media Monitoring to Identify Strategic Public Issues
Tresna Wiwitan, Sophia Novita, Izni Nur Indrawati Maulani, Nabilla Putri Defiani Kurnia, Khalifia Rahma Nidya

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Abstract

This study examines and analyzes the use of media monitoring in Bandung City Government Public Relations to identify issue strategies. In the era of media convergence and the complexity of public communication, it is important for government agencies to unite public opinion and manage reputation. Media monitoring is one of the important tools in Public Relations activities, because it allows institutions to unite and analyze information circulating about institutions in the media. Bandung City Government Public Relations uses media monitoring as part of the government^s communication and information management strategy to understand public opinion, manage strategic issues, and support the implementation of sustainable development policies and programs. The method used in this study is a qualitative method with a case study approach. Data collection techniques used are in-depth interviews and observations. The results of the study indicate that media monitoring is important in detecting potential crises, analyzing public sentiment, and developing responsive communication strategies based on data analysis. Media monitoring not only strengthens government transparency and accountability, but also increases permission for the community. This study is expected to provide recommendations for the development of a more comprehensive media monitoring model for government agencies, so that they can adapt to the dynamics of public opinion and improve public communication with the community.

Keywords: Public Communication, Media Monitoring, Public Sentiment, Communication Strategy

Topic: New Media: Impacts, Benefits, and Barriers