The Role of Artificial Intelligence in Strategic Technology Management for Competitive Advantage Alina Kiran
UTeM Malaysia
Abstract
Artificial Intelligence (AI) is transforming how organizations manage technology, innovate, and compete. Within the field of Strategic Technology Management (STM), AI provides tools for faster decision-making, accurate forecasting, and more effective allocation of resources. This paper reviews recent studies published between 2018 and 2025 to examine the role of AI in strengthening STM and securing long-term competitive advantage. The findings highlight three main applications. First, AI enhances technology forecasting by analyzing patents, publications, and market signals to identify emerging trends. Second, AI supports research and development (R&D) management through virtual prototyping, simulation, and knowledge discovery. Third, AI-driven decision-support systems enable organizations to optimize technology portfolios and investment strategies. Despite these benefits, challenges remain, including data bias, ethical governance, and workforce readiness. To address these issues, the paper proposes a five-step framework for integrating AI into STM: needs assessment, tool selection, strategic alignment, continuous monitoring, and evaluation. The study concludes that organizations adopting AI strategically within STM are better positioned to innovate, adapt, and maintain competitiveness in volatile markets.
