Consumer Index Preferences for Organic Vegetables: Toward Healthier and Sustainable Food Choice Please Just Try to Submit This Sample Abstract Pantri Heriyati1,a), Glory Aguzman2,b, Chairani Putri Pratiwi3,c, Diana Lo4,d
Binus university
Abstract
Greater awareness of health issues and the need to protect the environment have contributed to a rise in interest in organic agricultural products. However, consumer preference for these products in developing countries like Indonesia remains understudied. This research is aimed at mapping the consumer preference index for organic agricultural products in West Java, Indonesia, by evaluating the importance of parameters such as price, packaging, labeling, availability, and taste. A quantitative survey approach was utilized with participants from cities and urban areas of Indonesia. Respondents^ data were processed using a weighted average index model to compute the consumer preference level for each attribute. The findings reveal that ^organic labeling^ and ^product availability^ are the two most important factors influencing consumer preference, followed by ^taste,^ ^packaging,^ and ^price^ in that order. These results suggest that the certification provided and access to the products are more important than the price. The research calls for greater attention to be given to organic labeling policies and their enforcement, distribution system, and the local producers^ role in the region^s agribusiness. It deepened the understanding of market dynamics relating to the purchase of organic products in Indonesia while providing policy-oriented recommendations to agribusiness stakeholders concerned with fostering sustainable food consumption.
Keywords: Consumer preference index-Weighted Average Index Model- Organic Product Certification- Agribusiness Policy- Market Accessibility
