A Collaborative Model for Halal Certification in Bottled Drinking Water (AMDK) Start-ups in Bangkalan, Indonesia Muttaqin Choiri (a), Muhammad Ersya Faraby (b) Faekarotul Mufidah (c), Qurrota A^yun Pramitha Thoyibah (d)
a), b), c) Universitas Trunojoyo Madura
d) Institut Agama Islam Al-Khoziny Sidoarjo
Abstract
The increasing demand for bottled drinking water (AMDK) has encouraged the emergence of various local business start-ups, including those in Bangkalan Regency. However, one of the main challenges faced by these enterprises is the process of obtaining halal certification, which has become an essential requirement to ensure business sustainability and strengthen consumer trust among Muslim communities. This study aims to identify the problems and strategies in obtaining halal certification for AMDK start-ups in Bangkalan. A qualitative research approach was employed, using in-depth interviews, field observations, and document analysis of halal certification regulations. The findings indicate that although AMDK start-ups possess significant potential due to the availability of local water resources and growing market demand, small-scale business owners continue to face limited access to information and difficulties in navigating the halal certification process. Further analysis reveals that the involvement of higher education institutions as halal facilitators provides more comprehensive, sustainable, and adaptive guidance compared to general facilitators. The strategic role of universities as partners effectively bridges regulatory literacy gaps in small enterprises, particularly in the AMDK sector. A collaborative model involving local government, academia, and business actors is essential to accelerate halal certification while simultaneously enhancing the competitiveness of local industries.
Keywords: Halal Certification- Start-up Business- Bottled Drinking Water (AMDK)- Local Industry Competitiveness
