Rediscovering Large-Scale Real Estate Development With Small Neighbourhoods Centre^s Yet So Irresistible
Regina Suryadjaya, Suryono Herlambang, Susanti Widyastuti1

Universitas Tarumanagara

Abstract

The 1980s saw large-scale development in the Jakarta Metropolitan Area (JMA), starting in the west (Tangerang Area). By the 2020 census, JMA had 31 million persons after 30 years of population growth. Tangerang City, South Tangerang City, and Tangerang Municipality had a faster population increase than Jakarta. While suburban areas around JMA became autonomous towns or cities, some research found that the region^s development was decentralizing. In western JMA alone, six well-known Indonesian developers built six tightly spaced new towns. Starting as residential communities, these new towns had neighborhood centers with schools, clinics, parks, stores, and sports centers. Their target market is middle-middle-class households with higher education and desires for a better life, therefore, lifestyle choices have changed. Residents wanted healthier lifestyles and better public facilities like international schools, world-class hospitals, and luxury shops. After the epidemic, new communities upgraded their neighborhood centers to accommodate changing needs. Ten new neighborhood centers have emerged in six new communities during the previous three years, highlighting this shift. Strategically placed, creatively built, and filled with high-quality tenants, including worldwide brands, these centers create a competitive and dynamic urban landscape. This study covers the evolving neighborhood centers in the new Jakarta Metropolitan Area (JMA) municipalities, where rivalry is growing. BSD City and Gading Serpong, two large new cities connected by several roadways, are its main focus. Qualitative methods will include developer interviews, descriptive analysis, and geographical mapping. This study examines how developers, as suppliers, respond to people^s wants by constructing distinct neighborhood center concepts in new towns and their significance in urban development. These centers are becoming local urban services as well as neighborhood facilities. Understanding neighborhood center transformations will reveal urban changes in the mostly residential Jakarta Metropolitan Area (JMA).

Keywords: Neighborhood center, Retail transformation, JMA

Topic: Various Dimension of Livable Space