FACTORS DETERMINING INVESTMENT DECISIONS IN SHARIA SECURITIES CROWDFUNDING WITH EDUCATION AND LITERACY AS MODERATING VARIABLES
Khairunnisa Harahap, Nurul Wardani Lubis, Akmal Huda Nst, Dina Sarah Syahreza

Universitas Negeri Medan

Abstract

Securities crowdfunding syariah is a significant innovation within sharia fintech and an increasingly popular investment alternative, especially among students. The advancement of technology and information has made investing through crowdfunding platforms more accessible. However, investment decisions are not solely influenced by external factors but also by an individual^s understanding and knowledge of investment itself. Therefore, it^s crucial to identify the factors influencing investment decisions in sharia securities crowdfunding, as well as the moderating role of education and literacy.
This research aims to analyze the factors affecting investment decisions on this platform, with education and literacy serving as moderating variables. The research stages include data collection from students who have taken relevant courses, quantitative analysis using PLS-SEM, and interpretation of the results. This study is targeted to produce a sharia-based investment decision model that platform providers can use to increase investor participation.

Keywords: Securities Crowdfunding Syariah, Risk Knowledge, Sharia Compliance, Product Knowledge, Education, Literacy, Student Investment Decisions.

Topic: Management and Educational Technology Innovation