Silent Revolution in Noisy Factories: Measuring the Impact of Green Human Resource Transformation at the Heart of Cilegon^s Industry
Munawaroh (a*), Heny Hendrayati (b)

Universitas Bina Bangsa
Jl. Raya Serang - Jkt No.KM. 03 No. 1B, Panancangan, Kec. Cipocok Jaya, Kota Serang, Banten 42124
*madinahalmunawaroh01[at]gmail.com
Universitas Pendidikan Indonesia
Jl. Dr. Setiabudi No.229, Isola, Kec. Sukasari, Kota Bandung, Jawa Barat 40154

Abstract

Sustainability and environmental issues are driving companies to integrate environmentally friendly practices into their operations. In the manufacturing sector, which has a significant impact, the implementation of Green Human Resource Management (GHRM) is crucial to align business objectives with environmental responsibilities. This study aims to analyze the implementation of GHRM in manufacturing companies in the Cilegon Industrial Area and explore its influence on the environmental performance of companies. Using a qualitative method through case studies, this study collected primary data through in-depth interviews with HR managers and employees, as well as secondary data from analysis of internal company documents. Preliminary results indicate that GHRM practices, such as green recruitment, training programs, and incentive systems, play an important role in shaping awareness and motivating pro-environmental behavior among employees. Effective implementation is expected to correlate positively with improved environmental performance. This study is expected to provide practical insights for HR managers and fill the literature gap on GHRM in the Indonesian manufacturing sector, offering guidance for achieving corporate sustainability goals.

Keywords: GHRM, Sustainability, Human Resources, Manufacturing Industry, Environmental Performance

Topic: Green Management and economy