the influence of trust and satisfaction on customer loyalty at chicken bim in hammer city
nyoman trisnayanti

tadulako university

Abstract

This study aims to determine the effect of trust and customer satisfaction, both simultaneously and individually, on customer loyalty in Chicken Bim in Palu City. The type of research used is descriptive causal research. The sampling technique used is purposive sampling technique with a sample size of 60 respondents. The data collection techniques used are observation, interview and questionnaire. The data analysis method used is multiple linear regression method.

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Topic: Marketing and Digital Marketing