UJUNG KULON GEOPARK BRANDING DIGITALIZATION STRATEGY IN ACHIEVE SDG^S Hasan Ali Murtadha Robby Zul Fanani, Andi Lasuardy, Ersal Bioldy, Forestya Sartika, Yulinda S Permatasari, Eli Jamilah Mihardja, Rosi Sukmawati
Master of Communication, Universitas Bakrie, Jakarta
Board of Manager, Ujung Kulon Geopark
Abstract
The Ujung Kulon geopark area possesses a diverse range of possibilities that can captivate and stimulate public interest. Despite its considerable potential, the Ujung Kulon geopark faces the difficulty of appealing to a broader audience beyond its primary objective of attaining the Sustainable Development Goals (SDGs). This necessitates the implementation of more captivating and enlightening branding and marketing strategies to stimulate greater public interest. This essay examines the necessity of implementing digitalization tactics in creating this geopark, particularly to accomplish the aims of Sustainable Development (SDGs). This study employs the case study methodology. Data was gathered by a comprehensive review of literature, conducting interviews, and making observations from June to July 2024. The collected data was then evaluated utilizing the principles and frameworks of Digital Communication. The research findings demonstrate diverse possibilities that might be harnessed as initiatives to accomplish the objectives of the Sustainable Development Goals (SDGs).
Keywords: destination branding, communication strategy digital communication, geopark, SDGs,
