Web Application for Geobranding as Tools of Mass Communication Eli Jamilah Mihardja Prima Mulyasari Agustini Aditya Batara Gunawan Guson P. Kuntarto M. Farid Zaini
Universitas Bakrie Jakarta
Rinjani UGGp
Abstract
Web apps serve as a tools for searching for information, assessing opinions, and making specific decisions, particularly those related to geobranding activities. Scientists are currently working on constructing a web application that aims to offer suggestions to geopark managers on the development of branding strategies. This study employs a qualitative methodology, including literature reviews and focus group talks to ascertain the perspectives and expectations of prospective users. The research findings indicate that a more comprehensive and meticulous approach to planning is necessary for the development of the web application, taking into account the distinctiveness of each geopark. Nevertheless, the goal of developing web applications as a means of mass communication can be accomplished
Keywords: communication, geobranding, geopark, mass communication, web application,
