Tourism Village Development Strategy Through Geopark Management In Wewengkon Adat Kasepuhan Citorek, Lebak, Banten
Yogan Daru Prabowo (a*)

a) Bapelitbangda Kabupaten Lebak
Jl. RM Nataatmadja No. 5 Rangkasbitung, Lebak, Banten, Indonesia
*ydprabowo22[at]gmail.com

Abstract

Wewengkon Adat Kasepuhan Citorek is a traditional village that is included in the priority of tourism development in Lebak Regency or Six Fantastic. This village has complete potential in terms of biodiversity, geological diversity, to cultural diversity, which can be developed as a tourist village and become part of the Bayah Dome Geopark area. However, the potential that supports Wewengkon Adat Kasepuhan Citorek as a tourist village has several challenges, namely the suboptimal utilization of existing potential as a tourism activity, which has an impact on the minimal number of tourist visits and the still limited supporting tourism facilities. The purpose of this study is to formulate a strategy for developing a tourist village through geopark management in Wewengkon Adat Kasepuhan Citorek using SWOT analysis and tripartite attraction design. The results of the SWOT analysis show that Wewengkon Adat Kasepuhan Citorek needs to implement a growth strategy by producing four main strategies, namely the creation of added tourism value through quality tourism experience, optimizing human development towards a tourism-aware society, improving the quality of green infrastructure that is resilient to disasters, and developing sustainable tourism village governance. There are recommendations in the form of providing thematic tourism packages including geotourism, edutourism, and ecotourism with limited development concepts due to low land capacity and spatial planning that mandates the use of tourism towards education and conservation.

Keywords: Desa Wisata Berkelanjutan- Geopark- Paket Wisata- Strategi- SWOT

Topic: Geotourism