This journal examines the concept of photography in terms of artistic design as a crucial component in creating visually appealing and meaningful images. To produce communicative and aesthetic images, an artistic designer must understand the principles of composition and elements such as lines, shapes, colors, and textures. This journal explores various basic theories and advanced photography techniques, while providing practical guidelines on how these concepts can be applied to different photography genres, such as portrait, landscape, still life, and architecture. Additionally, the journal discusses how lighting and color affect the mood and character of a photograph, emphasizing specific methods to enhance subject focus, such as framing and perspective. The journal offers a comprehensive approach to mastering artistic design by combining literature from Indonesia with both local and global perspectives in photography practice. The results show that understanding artistic principles can significantly improve the quality of photographic work, enabling photographers to convey stronger messages and enhance visual appeal. This study will be beneficial for photography students and practitioners who wish to develop their artistic skills in creating meaningful images.
