Breaking carnivore myths through Awan the clouded leopard: a preliminary character design Trianata Pahlevy, Banung Grahita, and Harifa Ali Albar Siregar
Institut Teknologi Bandung
Abstract
This research demonstrates how character design in animations can raise awareness about endangered species in Kalimantan by reshaping public perceptions using Roland Barthes mythology theory. The Sunda clouded leopard faces threats from deforestation and poaching, disrupting the natural ecosystem. Animations are an effective educational medium for fostering awareness and empathy. This study focuses on designing a preliminary character design of Awan, a clouded leopard, integrating cultural contexts and myths to challenge misconceptions that contribute to the species endangerment. The methodology follows Scott McCloud character design principles in Making Comics, which emphasize character inner life, visual distinction, expressive traits, and body language. By combining McCloud techniques with Barthes mythological analysis, the character design aims to educate and change perceptions about clouded leopards as carnivores and rare species. The study concludes that Awan design aligns with the goal of raising awareness about Kalimantan wildlife while remaining engaging and relevant to the audience.
Keywords: Character design, endangered species, Kalimantan, Barthes mythology, and clouded leopard
