DEVELOPMENT OF T-SHIRT DESIGNS BASED ON MELAYU ETHNIC DELI MEDAN NORTH SUMATRA TO IMPROVE THE ECONOMY OF MEDAN UMKM Reniwati Lubis a*), Rommel Sinaga b), Khairil Anwar c), Herri Trisna Frianto d)
a, b, c) Politeknik Negeri Media Kreatif
Jl. Guru Sinumba No. 6 Medan, Indonesia
*Polimedia.ac.id
d) Politeknik Negeri Medan
Jl. Almamater No 1 Kampus USU Medan, Indonesia
Abstract
The development of T-shirt designs with Malay ethnic motifs in Medan Deli, North Sumatra (North Sumatra) has the potential to improve the economy of MSMEs in Medan. Unique and authentic designs can attract tourists and local people to buy these t-shirts. These motifs can be combined with contemporary designs to produce attractive and contemporary t-shirt designs. This research aims to develop t-shirt designs with ethnic Malay Medan Deli North Sumatra motifs that are attractive and acceptable to the market. This research uses qualitative methods with a design thinking approach. Data was collected through observation, literature study and interviews. The process of making research uses several stages, namely pre-production (planning, data collection, ideas). Production (t-shirt design process) and post-production (batik t-shirt printing). The results of the research are several t-shirts with Malay ethnic cultural motifs in Medan Deli, North Sumatra.
Keywords: T-shirt design, Malay ethnic, Medan Deli, North Sumatra
