OPTIMIZATION OF MADRASAH IBTIDAIYAH AL WASHLIYAH DARUL AMAN MEDAN DIGITAL PROMOTION MEDIA ON STUDENT ADMISSIONct Reniwati Lubis a*), Raju Gobal b), Elvand Novian c), Herri Trisna Frianto d)
a, b, c) Politeknik Negeri Media Kreatif
Jl. Guru Sinumba No. 6 Medan
*Polimedia.ac.id
d) Politeknik Negeri Medan
Jl. Almamater No. 1 Kampus USU Medan
Abstract
Madrasah Ibtidaiyah Al Washliyah Darul Aman Medan (MI Al Washliyah) is one of the madrasas in the city of Medan. Madsrah IBTIDAIYAH al Washliyah has been established since 1961. From the past until now, student admissions have still been used traditionally. Currently there are 50 students. In this digital era, MI Al Washliyah needs to optimize digital promotional media to increase the number of student admissions. This research aims to determine the optimization of MI Al Washliyah^s digital promotional media in increasing student acceptance. This research uses descriptive qualitative methods with data processing methods in the form of interviews, observation and documentation. The process of making research uses several stages, namely pre-production (planning, data collection, ideas). Production (process of creating social media) and post-production (editing products and product results). The results of the research are Tiktok and Facebook products.
Keywords: Digital promotional media, madrasah ibtidaiyah, student admissions
