ANALYSIS OF THE URBAN TOURISM IN TANJUNG REDEB DISTRICT AND SURROUNDING AREAS IN BERAU REGENCY Fareis Althalets 1, Muhammad Tommy Fimi Putera 2
Mulawarman University
Faculty of Social and Political Science, Indonesia.
Abstract
This study analyzes the Tourism of Berau Regency, focusing on urban tourism development in Tanjung Redeb District and surrounding areas. The research aims to formulate a spatial tourism planning analysis concept that aligns with the National Tourism Development Master Plan, identify and maximize the potential of local tourist attractions, improve the quality of tourism infrastructure and supporting facilities, and encourage active participation from various stakeholders in tourism management and promotion. This master plan analysis was compiled using qualitative and quantitative approaches through SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis and Business Model Canvas (BMC). Data collection involved literature studies, field surveys, and interviews with stakeholders. The analysis aimed to understand the context, potential, problems, and prospects of tourism development in this area. The results indicate that Berau Regency has significant potential for the development of natural, cultural, and artificial tourism, but requires improvements in infrastructure and supporting facilities. The strategies produced include strengthening Tanjung Redeb^s branding as a cultural and tourist city, enhancing human resource capacity, and developing tourism packages tailored to local characteristics. This master plan also suggests the development of thematic tourism zones, including nature, history, education, and cultural tourism
Keywords: n tourism development, Master plan, Business Model
