BATIK PUSGRAFIN DESIGN MOTIF AS A VISUAL IDENTITY TOWARDS ADVANCEMENT OF CREATIVE INDUSTRY COMPETITIONAL.
1Dayu Sri Herti. 2Eka Triana. 3Dwi Riyono. 4David Ronald M.

Polimedia Kreatif

Abstract

PUSGRAFIN which was born on 26 April 1969 and revitalized on 8 October 2008, is one of as a government institution in the field of graphics, has duties and functions in education, especially implemented through graphics training programs throughout Indonesia. This journal uses historical research methodology, through the historiography of art, design, culture and creative industries, especially a design semiotics, qualitative-interpretive approach which focuses on signs and texts as objects of creation and study. The aim of designing the Batik Pusgrafin Motif is to contain a combination of philosophical content between the ^sign^ in Pusgrafin and local wisdom to become one of the characteristics or visual identities of the applied design. The benefit of designing the Batik Pusgrafin Motif is that it becomes an alternative visual identity that will support the work of the creative industry through the development of batik motifs typical of Batik Pusgrafin. Remembering that the batik process in society currently uses 3 techniques- batik tulis techniques, stamping techniques, and modern printing techniques. The novelty of this research is creating designs of a Batik Pusgrafin motif, using a modern printing techniques. The results will be applied to gimmicks and hoped will be able to provide a visual identity for Pusgrafin, become a mascot and another souvenir.

Keywords: batik motif design, Indonesian graphic batik/pusgrafin, printed batik, visual identity

Topic: Industrial Technology in Creative Media