Developmemt of Medan Batik Motif using Printing and Product Branding Techniques CV.Ardina Batik
Murtopo, Sudirman, Sidang Parangin angin, Dimas Fajri

PPoliteknik Negeri Media Kreatif

Abstract

ABSTRACT

Batik cloth is a product of artistic work which is the result of artistic drawings on cloth which has later become a fairly large industry in Indonesia. The journey of the batik industry as a cultural heritage of our ancestors has developed very rapidly. It has been proven that there are many batik entrepreneurs, especially on the island of Java, who have become people^s livelihoods and improved the welfare of the local economy. Apart from Java, currently batik is also developing widely, one of which is on the island of Sumatra, namely the city of Medan. One of the batik cloth businesses in the city of Medan is Ardhina Batik. One of the challenges and problems faced is the demand from consumers regarding various batik cloth motifs. So far, batik cloth motifs produced at Ardhina Batik still rely on ornaments from ethnicities in the Medan and surrounding areas of Toba, Karo, Mandailing, Melayu, Nias and Pak Pak Dairi ethnicities. With these problems, batik entrepreneurs must take the initiative and continue to innovate who are creative in producing batik cloth, namely by creating new motifs that are unique, creative, bold, attractive and high quality so that they can be competitive and meet customer expectations. The motifs that will be made are batik motifs that highlight cultural icons, characteristics and uniqueness that exist in the city of Medan, such as machine rickshaws, rowing rickshaws, Maimun palace, Tjong Afi^s house, Tirtanadi tower and others. The next step after creating a new batik motif is branding the product by creating a promotional design. The research method used is R & D. Data analysis techniques through data reduction processes, data presentation and verification. This research is targeted to produce mandatory outputs in the form of: 1) Research reports- 2) Ardhina Batik batik motif design and promotional media- 3) Research Video, 4) International Seminar Presentation held by Polimedia- and 5) publication in international journals.

Keywords: Medan Motif Batik, Printing Technique, Branding, Ardhina Batik

Topic: Fashion and Lifestyle