Development of Ergonomically-Based Rotary Lightbox for Outdoor Advertising Media
Besse Irna Tawaddud, Najmawati Sulaiman, Abdul Gunaldi Muin, Muliaty

Politeknik Negeri Media Kreatif

Abstract

Out-of-home/OOH digital advertising market reach increased by 62.3% compared to the previous year and expanded the total advertising market. The target or aim of this research is to develop a rotary lightbox as an outdoor advertisement with an ergonomic approach so that the advertising media meets the security and safety of users (the public). The sample of users used is the academic community of the Makassar PSDKU Politeknik Negeri Media Kreatif. The development method used is the R&D (Research and Development) method with the main focus on the use of ergonomic standards including visual design (typography size and color), anthropometry, and the physical environment (lighting). The conclusion of this research is an ergonomic outdoor advertising media design with a visual distance of 12,000 mm or 12 m with media dimensions of 150 cm x 30 cm, namely Cap Height, Cap Width and Tracking sizes, namely 60 mm, 10 mm and 3 mm. This is in accordance with field tests with 34 respondents who observed the results of Grandjien Application being 51.8% and 43.6% respectively and Color Standard Application results being 34.4% and 48.8% respectively

Keywords: Rotary Lightbox, Ergonomics, Outdoor Advertising

Topic: Digital Media