The Optimization of the Digital Media of UPKPBB Setu Babakan Museum as an Interactive Museum
Zaenab, S.S., M.Si., Laelatul Pathia, M.I.Kom., Freddy Yakob, M.I.Kom., Sifa Sultanika, M.Sn.

State Polytechnic of Media Creative

Abstract

The UPK PBB Setu Babakan Museum is located in the Setu Babakan Betawi Cultural Village. As the only Betawi cultural museum in DKI Jakarta, this museum has certain advantages however it also require special efforts in branding its museum as an interactive museum. Low public awareness of the Betawi cultural museum and low visitor interest in visiting are the main problems that can be solved through special rebranding efforts. The efforts in branding the museum has done in the form of placing promotional Wall art and other visual media located in some spots in the museum, however, it is less effective without the digital media optimization in branding and promoting the Betawi cultural museum Setu Babakan as an interactive museum. Based on these problems, the optimization of digital media as a means of branding the Betawi cultural museum as an interactive museum needs to be carried out periodically in accordance with technological developments and current trends in public interest. The methods that will be used start with conceptualizing content, creating promotional contents on the Setu Babakan museum^s digital media to managing the Betawi cultural museum^s social media to gain public attention in general and increase engagement with its audience on digital media, in this case is on the museum Setu Babakan Instagram @museuminteraktifbetawi.

Keywords: Branding, Interactive Museum, Media Optimization, Digital Media

Topic: Digital Media