The Influence of the Documentary Film ^Dirty Vote^ on the Choice of Beginner Voters in Tanjungpinang City in the 2024 Election
Ella Afnira, Andrie Ilham, Jamhur Poti, Taufiqqurrachman, Uly Sophia, Intan Idiani

Universitas Maritim Raja Ali Haji

Abstract

A documentary film ^Dirty Vote^ appeared on social media on February 11, 2024, precisely during the quiet period before the 2024 election. This film became a polemic in society which was considered to raise sensitive issues and damage the image of one of the presidential and vice presidential candidate pairs. In communication studies, mass media is a tool of social control that can influence and lead public opinion. The purpose of this research, the author wants to see the influence caused by exposure to mass media in the digital era through a documentary film on the opinions and political choices of the people of Tanjungpinang City, especially on new voters, where the group of new voters is considered responsive to issues that develop in digital media and has great potential in influencing the results of the General Election. This research uses a quantitative descriptive method with a survey method, using a random sample with a total of 380 respondents of new voters in Tanjungpinang City. The results of this research reveal that exposure to the documentary film ^Dirty Vote^ did not have a significant influence on the voting rights of the group of new voters in Tanjungpinang City in the 2024 election, although initially they found doubts in determining their choice of presidential and vice presidential candidate pairs after watching the viral film.

Keywords: Election, Political Choice, Digital Media

Topic: Digital Media