Design of Visual Identity Guidelines and Its Implementation in Socialization and Promotion Media for New Student Admissions at Polimedia PSDKU Makassar
Syahrir Nawir Nur, Nugrah Juniar Umar, Ferawaty Syam, and Najmawati Sulaiman

Politeknik Negeri Media Kreatif, Makassar, Indonesia
syahrirnawir[at]polimedia.ac.id

Abstract

Politeknik Negeri Media Kreatif PSDKU Makassar (hereinafter referred to as Polimedia PSDKU Makassar) is one of the vocational colleges in Makassar City. In presenting socialization and promotion, Polimedia PSDKU Makassar often experiences difficulties.Therefore, through the design of the Polimedia PSDKU Makassar Visual Identity Guidelines, then applied to socialization and promotion media, New Student Admissions Committees of Polimedia PSDKU Makassar have the same knowledge, perceptions and actions and are in accordance with the researcher regarding the creation of the Polimedia PSDKU Makassar Visual Guidelines and the ease of promoting Polimedia PSDKU Makassar through promotional media created based on the Polimedia PSDKU Makassar Visual Guidelines.

Keywords: Visual Guide, Promotion, Media

Topic: Digital Media