Development of E-Pocket Personal Hospitality Attitude to Improve the Brand Identity of Tourism Department Students at Polimedia Kreatif
Lu^luwatin Rosdiana Aprilia (a*), Fristi Bellia Annishia (b), Rr Christiana Mayang Anggraeni Stj (c), Nasywa Avrilia Brilyanti (d)

a-d) Tourism Department, Politeknik Negeri Media Kreatif, Jakarta, Indonesia

Abstract

This research aims to determine the process of developing a personal hospitality attitude e-pocket for students majoring in tourism that is valid, efficient, and effective in increasing the department^s brand identity. The product that will be produced in this research is a personal hospitality attitude e-pocket. The research subjects were students majoring in tourism at the Creative Media State Polytechnic. The instruments used are expert validation test sheets, student observation sheets, and student & lecturer response questionnaires. The development model in this research refers to the 4D (four D) model which consists of the following stages: 1) definition, 2) planning, 3) development, and 4) dissemination. The data analysis used in this research is validity and attractiveness data analysis techniques. The results of this research can be seen based on the recapitulation of validation results, namely media validation of 3.15, material validation of 2.93, and language validation of 3.44 with an average of 3.17 or 79.25% with quite valid criteria, meaning there is still Part of what needs to be revised is from the media and material aspect, the results of the attractiveness analysis show that the average percentage is 92.3% in the very attractive category. The criteria for the effectiveness of PHA e-pocket for Tourism Department students based on the results of the N-gain test obtained an average of 0.563 or 56.3% which is quite effective, as well as for non-Tourism major students the average was 0.5738 or 57.38% which is in categories are quite effective too. Thus, the PHA e-pocket developed is attractive readable, suitable and effective for use as a medium for increasing the brand identity of the Tourism Department.

Keywords: E-pocket- Personal Hospitality Attitude- Brand Identity- Tourism Department

Topic: Tourism and Hospitality