Designing an E-Guide Book as an interactive promotional medium for ecotourism in Rumbia, Jeneponto Regency
Eva Fachria, Luckytta Gusti Acfita, Junaedi

Politeknik Negeri Media Kreatif

Abstract

Rumbiah offers a variety of captivating natural beauty, including the Tama Lulua Bossolo Waterfall, which reaches a height of twenty meters, a river with clear water, tropical forests, and cool air. Despite having captivating natural beauty and adequate tourist facilities, the number of visitors to Rumbiah ecotourism tends to be low compared to other tourist destinations in the area, due to a lack of promotional media. The E-Guide Book is one of the new innovations in the tourism industry. The E-Guide Book has become a chosen medium for promoting tourist destinations because it can present information clearly and comprehensively. In addition, this electronic travel guidebook is more flexible because it can be accessed using a mobile phone or smartphone.

The research method used is R&D (Research and Development). The R&D research method is used to produce specific products and test the effectiveness of those products. In this research, several data collection techniques are used, which consist of literature study, reading and studying various literature related to the design of the E-Guide Book and Rumbia Ecotourism. Interviews, observations, and documentation are also included- these activities involve taking pictures and videos that will later be used as materials in the design of the promotional media for the E-Guide Book.

This research emphasizes that the design of a guidebook as a promotional medium for ecotourism in Rumbia, Jeneponto Regency, has significant potential in enhancing tourist attraction and supporting local economic development. Through an in-depth analysis of content and visual design, this guidebook successfully presents engaging and informative information, covering natural attractions, local culture, and activities that can be enjoyed in Rumbia. The participation of the local community in the creation and distribution of the guidebook demonstrates a commitment to enhancing the tourist experience while empowering the local community.

Keywords: e-guidebook, promotional media, ecotourism

Topic: Digital Media