Development of Flashcards Game-Based Teaching Media to Improve Accounting Students^ Understanding of the Use of Accounting Terms (1*)Advertising, Politeknik Negeri Media Kreatif, Indonesia Abstract This study aims to develop flashcard game-based teaching media that is effective in improving accounting students^ understanding of the use of accounting terms. The method used is Research and Development with the ADDIE development model, which consists of five steps: Analysis, Design, Development, Implementation, and Evaluation. Data collection techniques include direct observation, interviews, questionnaires, and literature studies. The research subjects were accounting students at the University of West Sulawesi (Unsulbar) who were taking the Introduction to Accounting course. The results of this product development are 70 flashcards containing accounting vocabulary and its explanation. Validation by media experts showed a score of 89%, while validation by material experts reached 93%, which indicated that these flashcards were very feasible to use. The implementation of flashcards successfully increased student engagement, encouraged social interaction, and strengthened understanding of accounting terms. Flashcards proved effective as a learning tool that creates a dynamic and collaborative learning environment. Through this teaching media, it is expected that students can gain a better understanding and improve their ability to use accounting terms effectively. Keywords: teaching media, flashcards, accounting students Topic: Life Sciences Innovations in Creative Industry Product |
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