Implementation of the Three-Point Lighting Technique in Advertising Photography as Promotional Media at Politeknik Negeri Media Kreatif PSDKU Medan Campus
Syafriyandi, Dadang Syaputra, Sofi Andryanti, Fitri Evita, Jeremia Metamitorong

CREATIVE MEDIA STATE POLITECHNIC

Abstract

ABSTRACT

Creative Media State Politechnic PSDKU Medan is a campus in North Sumatra which operates in the field of Creative Industry, even though the campus has state status, there are still many general publics in North Sumatra who are not familiar with the campus, which has an impact on the number of students interested in studying at PSDKU Medan Creative Media State Polytechnic. Lack of publications is the main factor, social media, especially Instagram accounts, are not very active and the visualization of the Instagram feed is still less attractive, there are minimal advertising photos on the campus^ Instagram account. The aim of this research is to produce ideal photographs for advertising content created as promotional material for the excellence and attractiveness of the campus. The method used in this research is to apply a three-point lighting technique which will improve the quality of the lighting on the photo subject and the concept of designing the photo work by applying the Thinking design flow, namely Empathize, Define, Ideate, Prototype and Test. This research concludes the results of 112 photos that are ideal for promotional content on social media at the Medan PSDKU Creative Media State Polytechnic.

Keywords: Advertising Photography, Three Point Lighting, and Promotional Media

Topic: Digital Media