Implementation of Motion Graphics in Radio Programs as a Visual Radio Innovation
Mohammad Ismed (a*), Budi Utomo (a), Alfred Satyahadi (a)

a) Politeknik Negeri Media Kreatif
Jl. Srengseng Sawah Raya No.17, RT.8/RW.3, Srengseng Sawah, Kec. Jagakarsa, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12630

Abstract

Visual radio is a form of radio that can be watched. Technological advancements have enabled us to view what was previously only audible. This transformation is attributed to the integration of visual elements into radio broadcast programs. The addition of visual components offers numerous advantages, such as making broadcasts more dynamic, visualizing data or information to aid viewer comprehension, enhancing audience engagement through interactive features like polls and comments, and strengthening brand recognition by making stations or programs more identifiable. To achieve these benefits, motion graphics play a crucial role. This research is motivated by the need to explore how motion graphics can be implemented in radio broadcast production, particularly for visual radio. The problem addressed is how motion graphics can be effectively applied in radio programs and their impact on media quality. The study aims to understand the implementation process and its effects on the quality of radio programs. Using a qualitative approach with descriptive interviews and observations, this research is expected to illustrate the application of motion graphics in radio broadcasting. The findings are anticipated to provide solutions for enhancing radio program quality, offering significant advertising opportunities with visually engaging content.

Keywords: Radio Program, Visual Radio, Motion Graphic

Topic: Digital Media