Mascot Design Poli and Medi as Intellectual Property Characters for Sustainable Children^s Fiction book in Publishing Study Program
Refi Yuliana (a), Suratni, Prily Fitria Aziz

(a) State Polytechnic of Creative Media

Abstract

This research is an applied research in the field of visual communication implemented in the form of character design in the form of a children^s book mascot in the Publishing Study Program. This research is motivated by previous research that successfully initiated the characters Poli and Medi as the names of children^s book characters, but did not yet have a character icon and visual characterization. Visual characters are needed as brand identities for all children^s book products produced in the Publishing Study Program. The purpose of this study is to create a mascot that is easy to remember and has a positive approach value to child readers who are the target of childrens books at Polimedia. This research provides benefits for students as a guideline for writing children^s stories and as an alternative Project-based Learning for lecturers. This Mascot Design is also a brand identity for children^s books and a special characteristic of children^s book publications in the Publishing Study Program, both for promotional purposes, exhibitions and third-party collaborations. This study uses a qualitative descriptive method with the 5M Mascot Design Method, namely Formulating keywords, Formulating intangible Briefs, Formulating tangible Briefs, Formulating characters, and Formulating Media Packaging. The results of this study are in the form of mascots and icons of children^s books in the form of a male character named Poli and a female character named Medi. The visual identity displayed is formed from the Polimedia identity conveyed by the use of the Institution^s color tone. While the character traits are formed based on literature analysis of the personification of male and female characters and their characteristics. This is adjusted to the needs of children^s book characters that are easy to remember and visually look happy and pleasant.

Keywords: Design, Mascot, Children^s Books, Intellectual property character

Topic: Digital Media