Designing Motion Graphic about National Values as a Visual Representation Media to Foster Patriotisms
Lani Siti Noor Aisyah (a*), Andriyana (b), Matsani (c), Sabrina Izzati Hafifah (d), Sekar Ayu Nareswari (e), Ramzy Aulia Siddiq (f)

Politeknik Negeri Media Kreatif

Abstract

This research is motivated by the diminishing sense of pride and patriotism of the younger generation towards the noble values upheld by the Indonesian nation. The flow of popular culture through digitalization from all over the world has changed the perspective of the younger generation towards their own culture, which raises the potential for a national identity crisis. The purpose of the research is to design motion graphics as educational media to foster patriotism, through national values that are translated into semiotic aspects from visual communication design paradigm. Elobaration method between design and communication, which places motion graphics as visual culture, then validated with the theory of communication psychology. The results of the analysis will be visualized with a creative process approach into a motion graphic with the theme ^The Founding Fathers^ which is designed as an educational media for Pancasila education for children.Motion graphics are able to accommodate visual and verbal language so it can accommodate educational goals to foster, spread and strengthen the nationhood and patriotism that can be accessed easily and have a massive impact to younger generation.

Keywords: semiotic- patriotism-education media

Topic: Digital Media