Impelementation of Public Speaking at Radio Program with 3-O Approach as Students^ Skill Improvement at Broadcasting Study Program
Laelatul Pathia (a*), Mohammad Ismed (b), Sifa Sultanika (b), Putri Surya Cempaka (b)

a. Politeknik Negeri Media Kreatif
Jl. Srengseng Sawah, Kec. Jagakarsa, Kota Jakarta Selatan, DKI Jakarta 12630

b. Politeknik Negeri Media Kreatif
Jl. Srengseng Sawah, Kec. Jagakarsa, Kota Jakarta Selatan, DKI Jakarta 12630

Abstract

Public speaking is one of communication skills to be acquired by students of Broadcasting Study Program at Polimedia. This research aimed to describe public speaking implementation during radio program airing with the approach of 3-O. Radio is one of
mandatory subjects in the Broadcasting Study Program. In practice, students will broadcast radio programs, to assess the skill of becoming a broadcaster. Broadcasters in relation to the development of 3-O radio (On Air, Off Air and Online) must pay attention to three important approaches, namely visual, vocal and verbal or 3V. 3V revealed that technological developments require people to maximize their broadcasts not only from sound, but also from visual aspects. It is hoped that this research can help students in the coming years to develop their speaking skills well as well as serve as material for evaluating student learning in the Broadcasting Study Program environment. The method used in this research is descriptive qualitative, with a post-positivism paradigm. Meanwhile, the research locus is located at Gaul FM radio, Semarang.

Keywords: Radio 3-0, Public Speaking, Visual, Gaul FM

Topic: Digital Media