Empowerment of Sumanding Village Community Through the Implementation of Green Economy as an Effort to Improve Community Welfare and Environmental Conservation
A. Khoirul Anam, Miftah Arifin, Anna Widiastuti, Dewi Hastuti, Annun Azizah Nur Shafira, Lailaturrohmah, Dinda Fitria, Muchammad Dwi Rivaldo

Management Department, Faculty of Economics and Business, Universitas Islam Nadlatul Ulama, Jepara, Indonesia
Agribusiness Department, Faculty of Agriculture, Universitas Wahid Hasyim, Semarang, Indonesia
Accounting Department, Faculty of Economics and Business, Universitas Islam Nadlatul Ulama, Jepara, Indonesia
Information Technology Department, Faculty of Sains and Technology, Universitas Islam Nadlatul Ulama, Jepara, Indonesia.

Abstract

The community service program aims to enhance welfare and environmental sustainability through the implementation of the Green Economy. This initiative involves two primary partners: the Taruna Tani Mapan (Tampan) Farmer Group in Sumanding Village, which operates in horticulture, plantation product production, and livestock- and LMDH Wana Bhakti of Sumanding Village, which manages agricultural, plantation, and livestock sectors.The program is carried out through several stages: socialization, appropriate technology training (TTG), technical guidance, program assistance, monitoring and evaluation, recommendations and follow-up, as well as program development and sustainability. The results of this program indicate significant benefits. In terms of production, the initiative has successfully empowered partners by diversifying their products, particularly in coffee production. This has led to a 10% increase in coffee yield and a 20% rise in sales, supported by improvements in branding, packaging, and omni-channel marketing strategies. From a social perspective, the farmer group has achieved legal entity status, enhancing its institutional legitimacy. Additionally, the second partner has strengthened its production capabilities through waste utilization from agriculture, plantations, and livestock, transforming them into solid and liquid fertilizers. Moreover, there has been a notable improvement in knowledge among partners in areas such as branding, packaging, digital marketing, financial management, and business planning. These outcomes demonstrate the program^s positive impact on both economic and social aspects, contributing to the sustainability of the Green Economy initiative in the region.

Keywords: green economy- agriculture- built village

Topic: Economics