Boycotting Israeli Products How Religiosity, Animosity, and Norms Influence Generation Z Syaifullah, Meri Indri Hapsari, Sahrani
Universitas Airlangga
Abstract
This study aims to analyze and discuss the influence of religiosity, animosity, and subjective norms on Generation Z^s intention to boycott products affiliated with Israel in Indonesia during the Israel-Palestine conflict. The research employs a quantitative method using structural equation modeling (SEM) with partial least squares (PLS) analysis. Data were collected through an online questionnaire, with 204 valid responses selected for analysis. All respondents were from Indonesia, belonged to Generation Z, and identified as Muslim. Findings indicate that religiosity influences boycotting intention, animosity, and subjective norms. The study also reveals that animosity and subjective norms affect boycotting intention, along with the mediating effects of animosity and subjective norms on the relationship between religiosity and boycotting intention. Thus, all hypotheses of the study are accepted. These findings contribute theoretically to explaining the relationship between religiosity, animosity, subjective norms, and boycotting intention. Practically, for Generation Z, the research findings raise awareness of humanitarian issues related to the Israel-Palestine conflict, motivate social action, and support peace with a strong foundation.
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