IMPACT OF PROFITABILITY, SALES GROWTH, COMPANY SIZE, AND INTEREST RATES ON TECHNOLOGY SECTOR STOCK PRICES (2021-2023) Ayu Putri Name Alicia, I Made Deby Triaska Putri, & Sunitha Devi
Universitas Pendidikan Ganesha
Abstract
Purposes: This study aims to examine the impact of profitability, sales growth, company size, and interest rates on stock prices of companies in the technology sector from 2021 to 2023.
Methods: The research uses secondary data collected from the official websites of the Indonesia Stock Exchange and Bank Indonesia. A quantitative analysis approach was employed, using multiple linear regression analysis and the coefficient of determination with the help of SPSS 26. The sampling technique used was purposive sampling, resulting in a sample size of 66 companies.
Results: The results show that profitability, as measured by Return on Equity (ROE), and sales growth have no significant effect on stock prices. However, company size has a positive and significant effect on stock prices, while interest rates have a negative and significant effect on stock prices.
Conclusion and suggestion: The study concludes that while profitability and sales growth do not influence stock prices in the technology sector, company size and interest rates play significant roles. It is suggested that companies focus on managing their size and consider the effects of interest rates on their stock prices, while investors should be mindful of these factors when making investment decisions.
Keywords: profitability, sales growth, company size, interest rates, stock prices
