Sustainability viewed from Netnography Lusy (a) Anak Agung Gde Satia Utama (b*)
a) Student of the Doctoral Program in Accounting, Airlangga University and Lecturer at Universitas Katolik Darma Cendika Surabaya
b) Lecturer at Department of Accounting, Airlangga University Faculty of Economics and Business,
Surabaya, Indonesia
* gde.agung[at]feb.unair.ac.id
Abstract
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Keywords: NVivo, Netnography, Natural Resource-Based View, Signaling Theory